Contrary to the overused Madison Avenue trope that contemporary teens are lazy, entitled "Millennials," a new global study from three GroupM media agencies finds the current youth population are the savviest and most socially aware teenage generation to date.
"Pragmatic, prudent, individual and aspirational," the report from Mindshare, MediaCom and …
Is there a link to the report. I'd love to read the whole thing.
I wonder how they determined that today's teens are the savviest teens ever?I also wonder how any of this debunks the much cited assumption that, compared to adults aged , say, 40-55, that teens aren't especially well informed about many issues affecting society---the upcoming presidential election, politics in general, foreign relations, the economy, the nation's history, etc.?