Study Finds Political Marketing Specialists Lack Visibility About Achieving Goals, Cite Digital Platforms
- by Joe Mandese @mp_joemandese, August 31, 2020
The volatile nature of the current political climate is creating a corresponding uncertainty for political marketing agencies and consultants to achieve their marketing objectives, finds a survey of 65 "progressive, conservative and non-partisan" specialists surveyed by digital media-buying processor Centro in April.
Only 6% said it's having no impact on …
