Commentary

78% Of U.S. Households Now Have One Leading SVOD Service; 55% Have Two Or More

by Karlene Lukovitz , September 1, 2020

More than three-quarters — 78% — of U.S. households now have a subscription video-on-demand (SVOD) service from Netflix, Amazon Prime Video or Hulu, according to consumer research from Leichtman Research Group conducted in June and July.

That’s up from up from 69% in 2018, and 52% in 2015, reports Leichtman, …

amazon prime, digital, hulu, netflix, research, streaming, svod

2 comments about "78% Of U.S. Households Now Have One Leading SVOD Service; 55% Have Two Or More".

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Ed Papazian from Media Dynamics Inc, September 1, 2020 at 9:35 a.m.
Karlene, the statistical "margin of error" has little to do with the accuracy of this or any study. All it tells you is the chance of getting the same right---or wrong---answers if you redid the same sudy in the identical manner.
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