Commentary
Mobile Commerce To Hit New Highs This Holiday Season
- by Karlene Lukovitz @KLmarketdaily, September 24, 2020
U.S. mobile commerce, or mcommerce, sales are expected to reach $314 billion this year, and represent 44% of projected total ecommerce sales of about $710 billion, according to eMarketer projections.
That partly reflects overall ecommerce growth expected for the year.
While pandemic-necessitated social distancing, unemployment and financial stress will take …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
