January 25, 2023
Report Projects 2020 Media Price Deflation: -0.9% Worldwide; -3.4% In The U.S.
- by Joe Mandese @mp_joemandese, October 5, 2020
The economic fallout of the COVID-19 pandemic is now
projected to have a pronounced deflationary effect on advertising costs for most major media and in most major media markets, especially the U.S.
That's the conclusion of a new report released by media auditors ECI Media Management, which projects full-year 2020 …
