Local TV Ad Market Cuts Losses: Down 23% In July-September Vs. March-June Lows Of 60%
- by Wayne Friedman , October 6, 2020
Although local TV advertising revenue has rebounded somewhat from the depths of the COVID-19 pandemic between March and June, when it was down 60%, July-September advertising revenue is still off 23%
from last year, according to SQAD, the TV cost research company.
SQAD says how rising political spending will factor …
