Commentary
Consumers Willing To Buy Cars Online, With Caveats
- by Tanya Gazdik , Staff Writer, October 12, 2020
The pandemic continues to shift automotive buying to online, with more consumers warming up to the convenience and safety of shopping from home.
A recent survey by Invoca of over 500 U.S. adults found 13% had made automotive purchases online before March 2020. That jumped significantly to 28% making automotive purchases …
Senior reporter Tanya Gazdik covers automotive, financial services, travel, sports, and pets for MediaPost's "Marketing Daily." She is the chief programmer for MediaPost's Marketing: Automotive conferences and is the lead juror for MediaPost's annual Marketing: Automotive awards. She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."
