First-Time National TV Marketers' Ad Revenue Up 50% To $500 Million In First-Half 2020
- by Wayne Friedman , October 13, 2020
Despite disruptions caused by the COVID-19 pandemic
through much of this year, spending from first-time national TV advertisers rose 50% in the first six months of 2020.Nearly $500 million ($460 million) in national TV ad revenue came from 110 first-time national TV marketers in the first half of 2020, …
