First-Time National TV Marketers' Ad Revenue Up 50% To $500 Million In First-Half 2020

Despite disruptions caused by the COVID-19 pandemic through much of this year, spending from first-time national TV advertisers rose 50% in the first six months of 2020.

Nearly $500 million ($460 million) in national TV ad revenue came from 110 first-time national TV marketers in the first half of 2020 ...

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