Commentary
Scatterbrained CDPs: Some Firms Still Can't Synchronize Their Websites And Email
- by Ray Schultz , Columnist, November 5, 2020
Most brands have turned to customer data platforms (CDPs) to target email and other forms of messaging. But many fail to provide a seamless experience, according to SMS play a large Omnichannel Marketing Excellence, a global study by London Research in partnership with BlueVenn.
The question is critical, given that 79% …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
