Consumers Now Use Seven SVOD + Free Services, Churn Rates Down
- by Karlene Lukovitz @KLmarketdaily, December 14, 2020
U.S consumers who stream now use seven subscription video-on-demand (SVOD) services and free streaming video services — up from five in April 2020, according to a new TV service switching study from The NPD Group.
NPD conducted online surveys among more than 5,000 U.S. streaming consumers in April and October …
