Commentary
The DNA Payday: How Marketers Might Use And Abuse Genetic Data
- by Ray Schultz , Columnist, December 22, 2020
We’ve all seen the commercials: Send a little swab, and you can find out whole new secrets about your family and its origins based on DNA.
For instance, one family that thought it was Hungarian found out it was really Portuguese, an ad says. Such a revelation can change …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
