Facebook: Ad Recession, What Recession? CPMs Rebound To 'Pre-Pandemic Levels'


Ad prices on Facebook have surged 30% over their 2020 levels, according to an analysis released today by performance marketing agency Aisle Rocket.

The analysis, based on data as of mid-March, shows average CPMs (or cost-per-thousand) are averaging around $8, which is about 60% higher than the $5 average they …

1 comment about "Facebook: Ad Recession, What Recession? CPMs Rebound To 'Pre-Pandemic Levels'".
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  1. Ed Papazian from Media Dynamics Inc, March 30, 2021 at 8:41 p.m.

    Interesting. I assume that these averages are for all types of ads---video, display----melded together and for all buys, national and local. I wonder how the "audience" is calculated. Are they using the IAB's one second or more rule for display "ad exposure" and two seconds or more for video? If so, the real CPM, if figured like TV does it---based on every ad message running on-screen from start to finish--- must be astronomical---much higher than TV's average of around $15-17.

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