Commentary

Streaming's 'Staggering' Disruption Since 2019 Drove Netflix U.S. Share Down Nearly 20 Points

The subscription video-on-demand market has experienced  “staggering” disruption since Disney+ launched in November 2019 — and the growing number of players continued to shake things up through this year’s first quarter.

With Discovery+ and Paramount+ — the last of the major new premium streamers (for the moment, at least) — …

2 comments about "Streaming's 'Staggering' Disruption Since 2019 Drove Netflix U.S. Share Down Nearly 20 Points".
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  1. Ed Papazian from Media Dynamics Inc, April 30, 2021 at 11:49 a.m.

    Actually, Netflix continues to account for 6-7% of all TV viewing despite it's not surprising decline in terms of share of total subscriptions. The percentage I cited has remained in force for a number of years, though I expect that it, too will begin to go south as more and more competition comes to streaming and as older people and those with lower incomes become streamers.These groups will tend to favor the network TV/cable streaming bundles as they offer the kinds of fare they like and are used to---so, inevitably, Netflix will see a decline in its share of time spent----but that isn't the case at present.

  2. Douglas Ferguson from College of Charleston, April 30, 2021 at 9:24 p.m.

    Just once I'd like to see "down 19 percent" without the typical journalist hype "nearly 20 percent"! Respect the readers' ability to do their own math.

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About the Author

Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.

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