Commentary
In Email We Trust: Gen Z, Millennials Are Primed For Relevant Newsletters
- by Ray Schultz , Columnist, May 25, 2021
You can forget the mistaken notion that young people dislike email.
On the contrary, 93% of millennials and almost 80% of Gen Zers check their emails several times a day, and widely prefer email for real-time alerts, according to Engaging Gen Z & Millennials, a study released on Tuesday by …
