Purell Takes Top Spot For Increased Usage

Photo Credit: Tanya Gazdik/MediaPost

As the COVID-19 pandemic hits the 18-month mark, it’s no surprise that Purell is the brand that consumers use most, according to an upcoming study.

Indeed, the brand has even replaced the designer soap and lotions previously found in Delta Sky Clubs across the country.

Zoom …

brand image, brand marketing, covid-19, health, research

1 comment about "Purell Takes Top Spot For Increased Usage".

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Ronald Kurtz from American Affluence Research Center, August 31, 2021 at 1:31 p.m.
I wonder what definition of "intimacy" applies to the relationship between a "brand" and a human?
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