Data-driven linear television (DDL) is gaining momentum, while programmatic connected TV’s (CTV) growth is being restrained somewhat by perhaps-outdated perceptions, according a survey of television buyers by Xandr, AT&T’s advanced advertising unit.
More than half (58%) of U.S. television buyers said they’re planning to increase their investments in data-driven linear …
Sounds to me like a sample that would favor the idea of DDL, not a repesentative sample of all "TV" buyers.