AMA: COVID Killed Consumer 'Techlash'
- by Joe Mandese @mp_joemandese, October 13, 2021
The COVID-19 pandemic has accelerated consumer acceptance
of marketing technology, according to findings of a just-released study by the American Marketing Association (AMA).
The study -- part of a new AMA report ("Did Covid Kill The Techlash") -- is based on surveys among American consumers and marketers conducted in 2019 …
