Commentary

Streaming Ads: 44% Say There Are Too Many, 69% Say They're Repetitive, 53% Find Them Invasive

Much as advertisers appreciate the targeting capabilities of ads on streaming services, it’s no secret that there are still some serious kinks to be worked out when it comes to the user experience.

Just how bothersome are these problems?

Well, 44% of U.S. adults say there are too many ads, …

2 comments about "Streaming Ads: 44% Say There Are Too Many, 69% Say They're Repetitive, 53% Find Them Invasive".
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  1. Douglas Ferguson from College of Charleston, November 5, 2021 at 10:26 a.m.

    All TV ads are intrusive. "Invasive" seems a new wrinkle on the same unwelcome visitor. 

  2. Ed Papazian from Media Dynamics Inc, November 5, 2021 at 12:13 p.m.

    It's the price you pay to get the content, Douglas.

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About the Author

Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.

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