Nielsen Begins Testing 'One' Methodology Internally, Sees Gracenote In The Metaverse
- by Joe Mandese @mp_joemandese, November 9, 2021
Nielsen has begun internal tests of its new multimedia audience measurement methodology, Nielsen One, and will begin testing it with clients next year, the company’s top management executives said during a briefing with a Wall Street securities firm.
“Most of the methodology is built from Big Data sources like [connected …
