Drudge Report: You Spend At Least 6 Hours Weekly On Low-Level, Repetitive Tasks

 data management


The average industry executive spends six hours weekly -- about 15% of a typical work week -- performing "low-level," repetitive tasks such as cleaning data, merging sources of data, or manually entering data necessary to fulfill their jobs, according to findings of a survey conducted by Advertiser Perceptions in …

2 comments about "Drudge Report: You Spend At Least 6 Hours Weekly On Low-Level, Repetitive Tasks".
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  1. Michael Lamb from nativeMsg, Inc., December 15, 2021 at 11:19 a.m.

    Is there any data avaialble on which 9 platforms are used most often by the respondents??

  2. Joe Mandese from MediaPost Inc., December 15, 2021 at 1:32 p.m.

    @Michael Lamb: The report did not metnioned names of software platforms used, but it does provide seven broad categories, including percentages of respondents citing them:

    1 - Social media buying platforms: 71%

    2 - Search platforms: 69%

    3 - Media buying/activation: 66%

    4 - Communication tools: 66%

    5 - Campaign measurement: 64%

    6 - Media research: 57%

    7 - Data analysis and visualization: 55%

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