The average industry executive
spends six hours weekly -- about 15% of a typical work week -- performing "low-level," repetitive tasks such as cleaning data, merging sources of data, or manually entering data necessary to
fulfill their jobs, according to findings of a survey conducted by Advertiser Perceptions in …
Is there any data avaialble on which 9 platforms are used most often by the respondents??
@Michael Lamb: The report did not metnioned names of software platforms used, but it does provide seven broad categories, including percentages of respondents citing them:
1 - Social media buying platforms: 71%
2 - Search platforms: 69%
3 - Media buying/activation: 66%
4 - Communication tools: 66%
5 - Campaign measurement: 64%
6 - Media research: 57%
7 - Data analysis and visualization: 55%