Expect Political Awareness, Viewer Engagement To Rise In 2022

by Wayne Friedman , Staff Writer, December 20, 2021

TV news networks -- following the trend of political advertising -- should see a notable rise in viewership in 2022, in conjunction with the midterm elections.

But will they tally stronger-than-expected results, given the politically hyped news stories and calls for action? Ultimately, engagement means voter activity at the polls. …