Commentary
Mobile Ad Spend Leapt 23% To $295B In 2021, 19% Jump Forecast For 2022
- by Karlene Lukovitz @KLmarketdaily, January 13, 2022
Globally, mobile advertising spending jumped 23%, to $295 billion, last year — and is forecast to see another 19% increase in 2022, to $350 billion, according to App Annie’s State of Mobile 2022 report.
That would translate to a four-year compound annual growth rate/CAGR of 22.6% as of year-end 2022. …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
