Survey: U.S. Ad Buyers Bullish On YouTube, Amazon, TikTok

Overall U.S advertising spending is forecast to rise 7% in 2022, according to Cowen International’s latest annual ad buyers’ survey — the highest year-over-year growth projection in the survey’s 10-year history.

For this year’s advertising outlook report, Cowen surveyed 54 senior U.S. ad buyers representing more than $31 billion in …

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