Commentary
How Influential Is VOD In Kids' Media Consumption, Ad Recall, Purchase Intent?
- by Karlene Lukovitz @KLmarketdaily, February 3, 2022
A new study of kids’ media consumption, recall of brands and ads, purchase intent and other media behaviors shows video-on-demand (VOD) consistently coming in behind YouTube, and sometimes behind broadcast TV.
The survey with 2,000 U.S. families, including kids between the ages of two and 12 years old and …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
