Consumers Fuzzy On Streamers' Focus, Value Propositions
- by Karlene Lukovitz @KLmarketdaily, March 16, 2022
With Disney+ expanding its content focus and Warner Bros. Discovery management planning to merge HBO Max and Discovery+ into a single app, insights from a new consumer survey may be particularly timely.
Many consumers can’t articulate unique value propositions for even the largest streaming services, according to the fourth annual …
