Commentary
Peacock, Paramount+ Have Highest Shares of Lower-Priced Ad-Supported Subs Among Major Streamers
- by Karlene Lukovitz @KLmarketdaily, March 25, 2022
Peacock had the largest share of paid ad-supported subscribers among major streaming services that offer paid ad-supported tiers in addition to paid ad-free tiers, according to Antenna data.
Nearly three quarters (72%) of Peacock’s total paid subscribers were on its limited-ads Premium plan ($4.99 per month) as of year-end 2021, …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
