Commentary
Time Spent In Shopping Apps Exceeded 100B Hours In 2021
- by Karlene Lukovitz @KLmarketdaily, April 7, 2022
How rapidly is mobile shopping accelerating?
Well, worldwide, total annual hours spent inside shopping apps—on Android phones only — increased more than 18% last year, to 100.5 billion from nearly 85 billion in 2020, according to data.ai (formerly App Annie).
That works out to an average of about 2 billion …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
