Commentary
Streaming's Achilles Heel: People Who Sign Up For One Show, Then Bail
- by Adam Buckman , Featured Columnist, April 15, 2022
Recent research about the habits of streaming subscribers finds that many of them sign up only for a brief time and then cancel their subscriptions.
They typically do this because they have likely heard of a movie or new series that they are interested in watching.
Then, when they finish …
