Kantar: U.S. SVOD Market Has Stalled, Q2 Contraction Possible
- by Karlene Lukovitz @KLmarketdaily, April 20, 2022
While many analysts were expecting Netflix to meet or exceed its projected Q1 subscriber gains right up until the streaming giant dropped its bomb about losses late Tuesday, Kantar was presenting a very different outlook for Netflix and the subscription-based video-on-demand (SVOD) services sector in general.
An analysis from Kantar’s …
