Procurement If You Want It: Most Marketers Eschew Inside Help When Sourcing Products

Here's a question for email marketers: Do you involve your company’s procurement team when hiring vendors? If you do, you’re in the minority. 

Only 26% of marketers actively partner with procurement in identification, selection and negotiation, according to Smart Spending At Speed, a study from the CMO Council and KPMG.  …

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