Procurement If You Want It: Most Marketers Eschew Inside Help When Sourcing Products
- by Ray Schultz , June 7, 2022
Here's a question for email marketers: Do you involve your company’s procurement team when hiring vendors? If you do, you’re in the minority.
Only 26% of marketers actively partner with procurement in identification, selection and negotiation, according to Smart Spending At Speed, a study from the CMO Council and KPMG. …
