Commentary
Gamers' Acceptance Of Ads Is Mixed, But Tracking Is Deemed Dirty Pool
- by Karlene Lukovitz @KLmarketdaily, July 27, 2022
While mobile gamers’ acceptance of ads has improved somewhat, they are widely opposed to tracking by app publishers that monetize games with ads.
Those are the big takeaways from the 2022 edition of the Gaming Spotlight report from Data.AI (formerly App Annie) and IDC, fielded in November 2021 and released …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
