Commentary
Mobile During Streaming Is Key To Reaching Gen Z
- by Karlene Lukovitz @KLmarketdaily, May 9, 2023
Gen Zs are notoriously tough to reach, but their unique ways of engaging with TV create new opportunities for advertisers — including employing mobile messaging during streaming sessions, new research confirms.
Eight in 10 (82%) of Gen Zs watch TV via streaming services, and more than two-thirds (65%) do not …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
