December 3 - 6, 2023
Commentary
AI Taste Test: Marketers Can't Pick The Best Campaign Performers
- by Ray Schultz , Columnist, May 11, 2023
One of the big selling points for generative AI is to tell marketers they are incompetent. That’s the only conclusion you can come to after reviewing Better Together: Generative AI & Human Creativity, a new study from Persado.
For this test, marketers were given three different versions of a …
