Two-Thirds Of Netflix Password Sharers Say They'll Pay For Own Accounts
- by Karlene Lukovitz @KLmarketdaily, May 30, 2023
Recent research by Samba TV and HarrisX may shed further light on how consumers are likely to respond to Netflix having last week moved to cut off free password sharing and charge $7.99 for adding an outside-the-household user.
On the upside, more than four in 10 of the 2,500 U.S. …
People notoriously misreport their future behavior when asked questions about what they plan to do. It's a version of the halo effect: They want to appear highly rational but sometimes change their mind about spending when it comes time to renew or cancel. Interpret with caution. I love surveys when they ask about past or current behavior/attitudes, but not so much for planning.