Commentary
CTV Drove 50% Of Global Ad Impressions For Retailers In 2022
- by Karlene Lukovitz @KLmarketdaily, July 6, 2023
Connected TV solidified its dominance of advertising video impressions among retail advertisers globally in 2022, generating 50% of these impressions, according to Innovid’s latest report on retail advertising trends.
That was virtually flat with 2021’s 52%, and up by an impressive 51.5% compared to 2019.
Innovid analyzed 23 billion video …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
