Commentary
Study: Retail Budgets Are Flat, With Declines In Digital Spending
- by Sarah Mahoney , Staff Writer @mahoney_sarah, August 16, 2023
Retailers are relying more on offline events, like Macy’s Fourth of July Fireworks, and less on digital channels.
The chief marketing officers at retailers are feeling hamstrung, with new research from Gartner reporting that almost two-thirds say they lack the necessary budget to accomplish their goals. And their marketing budgets …
Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.
