Serial Churners: Hurting Or Helping Premium Streamers?

Streaming consumers who regularly cancel their premium streaming platforms -- and then sign up again -- keep rising, according to Antenna.

For the 2023 year-to-date, the research analytics company for subscription businesses said that of all “new” sign-ups for any of ten top streaming platforms, 33% come from “serial churn” …

Next story loading loading..

Discover Our Publications