Serial Churners: Hurting Or Helping Premium Streamers?
- by Wayne Friedman , October 23, 2023
Streaming consumers who regularly cancel their premium streaming platforms -- and then sign up again -- keep rising, according to Antenna.
For the 2023 year-to-date, the research analytics company for subscription businesses said that of all “new” sign-ups for any of ten top streaming platforms, 33% come from “serial churn” …
