Amazon Prime Video Ad Reach Jumps Nearly 60% To 315M

Amazon Prime Video’s average ad-supported monthly viewers jumped 58% over the past year and a half to 315 million, according to the company.

In April 2024, Amazon said it had an average monthly ad-supported reach of 200 million viewers globally.

“We’re just beginning to see what's possible …

advertising, amazon prime video, audience measurement, reach, research, television

1 comment about "Amazon Prime Video Ad Reach Jumps Nearly 60% To 315M".

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John Grono from GAP Research, November 12, 2025 at 8:06 p.m.
Very interesting Wayne.

The lede of 'Video Ad Reach Jumps Nearly 60% To 315M' is (probably) accurate but it seems to indicate its 60% "Reach Jumps" is the 'big number' that marketers are after.

There are some other views that should be considered by marketers:
* Amazon Prime is now in 16 countries - average viewers per country is about 20m
* Amazon Prime's 315m of the 8.2 billion global population means that the Global Reach is (currently) about 3.8%
* If the marketer was after a short burst it will highly probably deliver a smaller reach than claimed
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