Before Seventh Generation and others can educate healthcare providers about the health implications of ingredients in household cleaners, marketers first need to understand how much doctors currently know about cleaner ingredients. And do they even believe the ingredients in cleaners pose a significant health risk? Once companies have this baseline understanding of providers' knowledge and perceptions, they can then set education goals.

More tours and entertainment properties in general will continue to go green and those of us in the agency world will continue to support those efforts on behalf of our brand clients in order to reinforce their own green messaging to consumers.

Could this bold "share wall" tactic be the missing ingredient for social media reach? Will other companies jump in with extremely high creative budgets, producing National Geographic-quality documentaries instead of 30-second spots? Will green remain an engaging-enough incentive?

The multibillion-dollar cleantech industry must direct its resources toward establishing a Cleantech Association of America -- to raise funds, build awareness and lobby for government dollars.

Even in markets where green behaviors are relatively low, there is interest and concern about the issue. It's up to us to help translate those good intentions into good deeds.

Everyone seems focused on green. And there's nothing wrong with that. We've got to take better care of the planet, and anything the travel industry can do to support that is welcomed. But that's only the beginning of the role tourism can play in improving the world.

There is clearly a need for a radical transformation if the oil giant is to survive. There is consumer demand for clean energy. Harness enough brains, and we may have a shot at filling an innovation pipeline with ideas that could transform the economy.

Since it is priced at pennies per click, it's hard to see why even the smallest consultancies would not buy even $50 per month of this paid advertising. Compared to the hours of copy optimization (or investment in SEO "gurus") required to get top ranking amongst 2.5 million competing pages, there is no question that this is money better spent.

As our country tries to clean up the mess in the gulf, let's remember that we don't need expensive clean technologies to begin moving off oil -- we can start right now by convincing consumers and businesses that it is in their power, and interest, to do so today.

Working with companies that are socially responsible -- and have the proof to back it up -- excites us. The more we find out about their efforts, the more inspired we are to promote them and their cause.