Apparently, there is a gender divide when it comes to liking brands vs. people, at least when it comes to teenagers.

That's what Caitlin Frank, a 15-year-old on the Brand Marketers Summit's youth panel shared with the industry attendees.

The Brand Marketers Summit's "youth panel" isn't shedding any new light yet, but does reveal the diversity of digital dependency among the youngins. Fourteen-year-old Sam Farrell isn't all that keen on Facebook, for example. He says it alright, but not much of a necessity.

That's what James Mendelsohn suggested during his presentation at the Brand Marketers Summit in Kohler, Wisconsin. Mendelsohn, associate principal at McKinsey & Co., showed one of those nifty word cloud graphics with a bunch of powerful brand names on it. The word cloud, he said, was generated by a survey of executives in the financial industry, who were asked which consumer brands they most used to set their own bars.

That's what Brand Marketers Summit panel moderator Ted McConnell suggested, quipping, "Paid, earned and owned, important, or red herring created by the press?"

ARF Exec VP Ted McConnell warmed up his Brand Marketers Summit panel by recollecting an anecdote from his days as a Procter & Gamble research and marketing executive. When his CEO once complained about the quality of an ad one of P&G's agencies produced, McConnell quipped, "Don't worry, nobody will see it."

It's always dangerous trying to live blog yourself, but I used that line on the panel I just moderated at the Brand Marketers Summit, and aside from being fond of clichs and mixed metaphors, my point was to get my panel and the audience to think about the role that one-stop integration plays in creating and executing great brand marketing vs. having an array of siloed agency voices piping in for "best-in-breed" solutions.

When Bob Rinderle joined GE Healthcare as its global digital marketing leader, the brand's website was so terrible, his boss got tired of hearing him say how much it sucked. RInderle, an ex agency guy, set about fixing it with some very simple, visual storytelling techniques.

The reason: Tuesday's keynote was delivered by Bob Garfield, who dumped on the lack of love for some pretty big brands, Including GE, the parent of this morning's opening keynoter, GE Healthcare Global Digital Marketing Leader Rob Rinderle.

The reason: Tuesday's keynote was delivered by Bob Garfield, who dumped on the lack of love for some pretty big brands, Including GE, the parent of this morning's opening keynoter, GE Healthcare Global Digital Marketing Leader Rob Rinderle.