Television News DailyLinear TV Ad Buys Forecast To Fall 7% In 2025
Total linear core TV ad revenues are expected to land at $55.2 billion in 2025 - down 7% vs. 2024 - and to fall 6% to $51.6 billion next year and 8% to $47.9 billion in 2027. The only part of total
TV's gains is AVOD streaming, which will rise this year by 15% to $16.1 billion. ...
By Wayne Friedman
Today is the final deadline for sharing any Agency of the Year nominations based on innovations, vision a ...
By The Editor
Instead of conventional media planning and buying services, the new Omnicom Media positions itself as "designing ecosystems f ...
By Joe Mandese
Both companies' main media brands remain intact, while creative brands DDB and FCB are being retired. ...
By Steve McClellan
"Zootopia 2" posted the best result ever for an animated film and the fourth best for any Hollywood-produc ...
By Wayne Friedman
"The unlicensed, unchecked use of copyrighted works for AI training is not fair use," the American Association ...
By Wendy Davis
When a girl's parents use Gemini features to search for a stuffed lamb to replace one left behin ...
By Laurie Sullivan
Two Audi models play a role in Disney's new movie "TRON: Ares." ...
By Tanya Gazdik
In the fifth installment in what has become a tradition, the brand presents what it calls its "holid ...
By Tanya Gazdik