MADWPP's Wavemaker Poised To Take $2B UK Media Account
Until the contract is signed, neither the government nor WPP are likely to comment on it. But barring any last-minute hitches, a contract is expected to be signed and go into effect early next year. ...
By Steve McClellan
MediaPost has selected MRM's A.I. Relationship Management practice as our 2025 media agency of the year. Other winne ...
By The Editor
The findings from a just-released study, benchmark LGBTQ spending at $2 million in 1925, and project it wi ...
By Joe Mandese
TV and video-focused ad-tech company Cadent has acquired certified YouTube measurement company VuePlanner, which specializes in optimizing ...
By Wayne Friedman
The developer of ICEBlock, Joshua Aaron, has sued the Trump administration for allegedly making "unconstitutional threats and demand ...
By Wendy Davis
Following the rollout of its recent "Nearby Feed," TikTok is continuing to experiment with its home feed experience ...
By Colin Kirkland
"The global economy has had something of a reprieve this year," writes WPP Media Business Intelligence President Ka ...
By Joe Mandese
Havas Monday announced the acquisition of Australia-based independent media agency Kaimera, which will join the Havas Media Networ ...
By Joe Mandese
The Paramount deal is an all-cash, $30-a-share offer for all of WBD, including the company's financially troubled cab ...
By Wayne Friedman