MediaDailyNewsSupply-Side Consortium Unveils Agentic Ad Protocol, Invites Ad Industry To Join
More than 20 companies including PubMatic, Optable, Scope3, Swivel, Classify, Triton Digital, Magnite, and Yahoo have agreed to support the Ad Context Protocol (AdCP), an open technology protocol launched today to standardize how AI agents communicate with one another and carry out tasks on behalf of humans. The first live agentic media buy, showing how companies would carry out the process with human interventi ...
By Laurie Sullivan
Instagram has announced its teen accounts will now "be guided by PG-13 movie ratings by default," as t ...
By Colin Kirkland
And she's an actual Mint Mobile customer, made of flesh and blood, and not AI generated like t ...
By Steve McClellan
After last year's restraint, the retailer's seasonal campaign includes a print catalog and a wish list of drea ...
By Sarah Mahoney
YouTube aims to assist teens with concerns related to mental health on topics including depression, anxiety and A ...
By Colin Kirkland
In remarks at today's DPAA conference Beaubien noted a downside to autonomous vehicles. "What will people do ...
By Steve McClellan
The deal was finalized recently in Mountain View, CA (where Google is headquartered) during a meeting with WPP ...
By Steve McClellan
OpenAI plans to roll out an age-gated ChatGPT for "erotica" in December to verified adult users, as pa ...
By Laurie Sullivan