MediaDailyNewsPQ: Global Ad Spend Will Climb 8.8%, Composite Rises Three-Tenths Of A Point
Effective with today's release, PQ Media joins MediaPost's composite of reputable global ad industry forecasters. ...
By Joe Mandese
Both retailers chose the Olympics to use a new flavor of messaging. ...
By Sarah Mahoney
The audiences are created based on historical results from anonymized health records -- pre-diagnosis, diagnoses, prescription fills, procedur ...
By Steve McClellan
The Sandy Hook-based independent named Drew Corry and Abby Niziankiewicz VP of strategy and strategic media investment, respectiv ...
By Joe Mandese
"We aren't just bringing ads to AI experiences in Search; we are reinventing what an ad is," explai ...
By Laurie Sullivan
Texas Attorney General Ken Paxton claims in a new lawsuit that Snap violates a state consumer protection l ...
By Wendy Davis
In prime time, premium streaming apps - including Netflix, Disney+ and HBO Max - had a 26.2% "attentio ...
By Wayne Friedman
TikTok's U.S. "Local Feeds" is a location-based discovery experience for users 18 and up that invites users ...
By Colin Kirkland
Following the release of a live-shopping feature, Twitch announced a new ad format designed to display ads wh ...
By Colin Kirkland