Marketing DailyP&G's Pritchard: Campaigns Wear In, Not Out
Why marketers give up on advertising too soon -- and other P&G ad rules to live by. ...
By Sarah Mahoney
On the cusp of its merger with Omnicom, Interpublic is not releasing a third quarter ad forecast f ...
By Joe Mandese
Reddit "brings this action to stop the industrial-scale, unlawful circumvention of data protections by a group of b ...
By Wendy Davis
The deal follows one with Comscore for linear TV data and Kantar to manage a calibration panel th ...
By Joe Mandese
Google is testing the ability to automatically assign a "New Customer Value" in "New Customer Acquisition" campaigns ...
By Laurie Sullivan
OpenAI has launched "Atlas," its AI-powered web browser built around ChatGPT. The browser has a memory and offe ...
By Laurie Sullivan
LinkedIn has been projected to see ad revenue surges through 2027, according to estimates from the World Advertisi ...
By Colin Kirkland
New research suggests that as companies disclose less, mistrust increases. ...
By Sarah Mahoney
The update was provided with the release of the company's third quarter earnings results that show an organ ...
By Steve McClellan