Despite persistent digital weakness, the early days of the new CEO's strategy paid off with surprise sales gro ...

The shift in ecommerce supports what some have labeled as an affiliate program, which could temporarily take t ...

The media agency will handle 130 countries from a central hub in Copenhagen where Maersk is headquartered. Hav ...

Snapchat has launched an in-app integration with WooCommerce, allowing businesses using the ecommerce platform to tap into Snapch ...

Meta will update its privacy policy in mid-December to begin selling targeted ads across its apps based ...

Mastercard Commerce Media will operate in owned channels as well as bank and other publishing outlets around t ...

The marketing mix modeling platform now allows marketers to include non-media variables like pricing and promos to measu ...

U.S. ad spending fell 3.1% in August, marking the second consecutive monthly year-over-year decline, according to just updat ...