Today's Top News

MADPublicis Wins TJX U.S. Media Assignment

The company started a global review earlier this year and portions of that review outside the US are ongoing. Incumbent Mindshare won the business in 2017. ...

JCPenney Celebrates Secretly Frugal Gifters
With "It's What They Thought That Counts," the retailer leans into the thrill of outsmarting holiday spending. ...
Jobe Publishing Warns Of Printing Delays On Its Products
CEO Jeff Jobe blames the problem on "technical issues with our printing process." ...
NBC News Defends Its Journalistic Integrity In A TV Spot
The ad campaign, aimed at reversing declining trust in news media, celebrates "facts," "clarity" and "calm." ...
'The Boston Globe' Launches Weekly Sports Report For New England Fans
The program is being co-sponsored by the "Globe" and the NESN network. ...
Privacy Expert Builds Algorithms For Impression-Level Targeting
Adding the ability to make decisions closer to the supply side helps media owners gain more value fr ...
TikTok Agrees To Settle Suit Over Health Data
TikTok and parent company ByteDance have agreed to resolve a class-action privacy complaint alleging that they wrongly gather ...
Lululemon Joins NFL Roster, Chasing a Comeback Season
The athleisure brand teams up with all 32 football teams as it tries to re-energize its struggling U. ...
Brugal Rum Campaign Highlights Family Brand's Passion For Craft
The multichannel U.S. campaign runs out-of-home in high-foot-traffic areas of New York and Miami, along with a digit ...
X Ad Chief John Nitti Departs After 10 Months: Report
Less than a year into his role as X's ad chief, John Nitti has left the company, accordi ...
White House Expected To Finalize TikTok Selloff Deal This Week
The White House expects to reach a final deal with China later this week with regard to TikTo ...

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