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Marketing DailyPrivate Labels Continue To Power Past National Brands

FMI's annual report finds store brand dollar sales up 2.8%, outpacing national brands, with 92% of homes now stocking them. ...

YouTube, Forbes Move Deeper Into 'Creator Era'
YouTube is offering additional AI-supported data and services, with features for tools made available at Cannes Lions. Forb ...
Ad-Supported Streaming Share Rises In Q1, Cable Sinks
The increase in streaming viewing was largely driven by sports, with major entertainment programming from Netflix, Paramount+ a ...
NFL Great Gronk Gets 'Focus' And 'Sleep' In Ryde: Campaign
Sleep is the latest product from Ryde:, which markets supplement shots of the drinkable rather than injectable k ...
Meta Names Indian Entrepreneur Kunal Shah As WhatsApp Chief
WhatsApp's new leader will be Kunal Shah, the Indian entrepreneur and founder of Cred, a fintech startup th ...
App Store Restrictions Violate Parental Rights, Conservative Group Argues
A Texas law requiring Google and Apple to prevent minors from downloading apps or making in-app purchases witho ...
Nuveen Sets Sights On Big Awareness Gains
The financial company hopes a category-defying campaign and brand spending can help vault it into the Top ...
Quigley-Simpson Expands Generac Duties As Digital AOR
The agency will oversee integrated media strategy, planning and analytics. ...
TJ Maxx, Ogilvy Enlist 4 Stars To Promote Female Originality
The retailer's new brand platform is supported by a multichannel media push. ...
Amazon Drives Conversations Through AI Ads Across Open Web
Amazon on Monday released conversational "prompts" in display ads to serve up across the open web. ...
DeSmog Challenges Environmental Impact Claims Of Lions Winners
The organization said at least eight of the 20 campaigns analyzed made impact claims that DeSmog could n ...

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