Training Great AR Spokespeople
Successful AR programs demand spokespeople trained in AR technique. While AR managers may opt for third-party sources of training to address large groups of spokespeople — Forrester itself can provide such training for them if you wish — others prefer to train in-house, weaving the specifics of their AR initiatives into the material and ensuring that it’s maximally focused on the vendor’s unique program. Even when large-scale training is outsourced, AR must still weave new spokespeople into the program as needed, rather than waiting for annual training sessions.
In this Workshop, you see which AR fundamentals your spokespeople must understand, and you explore the options for giving and tailoring their training in-house using Forrester’s training materials yourself and taking full advantage of the limited amounts of training time that busy executives can make available.
Contact: Lauren Blackburn Forrester Research
, 6176136152, lblackburn@forrester.com