Do Good Better | Innovation in Impact Marketing
DON’T JUST LOOK GOOD. DO GOOD BETTER.
How do you change the world…and keep improving on how you do it? That’s a question we’re throwing out to some of the best minds in the worlds of technology, marketing, advertising and digital media. The answers will be unexpected, fresh--and yeah, world-changing. And you’ll hear them at a special one-day conference in New York City. It’s a rare opportunity for brands, non-profits, foundations and marketers to explore some very innovative new ways to solve big social problems, and improve on their current approaches
Why are we focusing on doing good better? Simple. Many of the old ways of doing good are not good enough (in case you were wondering about our oh-so-negative conference name) or taking advantage of the latest technologies and marketing tactics. A lot of companies focus on looking good without actually achieving their real and sustainable change. So brands aren’t benefitting from the increased market share that comes when it’s connected to a well-marketed cause, and causes aren’t maximizing their corporate relationships . We’re bringing in the game-changers right now doing the most innovative work in the space.
Contact: Doreen Naor Talk NYC
, 201-410-0214, dnaor@talkforumnyc.com