AMA 2014 Rethinking the Customer Experience
- 205 North Michigan Avenue, 10th Floor, Chicago Illinois
- Sept. 29, 2014 - Sept. 30, 2014
Start Time: 8:00 AM - AMA.org/Experience
This program explores how rethinking customer experience in the context of strong customer centricity offers a proven path to customer satisfaction, retention, advocacy and sustained sales growth. It examines the customer experience process and how marketing can strengthen its own customer culture and influence that of other organizational functions. It provides a road map for you to get there. You will gain the tools and skills necessary to lead your team along the business building customer experience path, measure your progress and increase your team’s marketing performance.
- Learn how customer centricity creates superior customer experience
- Learn how to measure and evaluate your customer centricity and customer experience
- Learn how to build a customer experience culture that creates superior customer experience
Who Should Attend Rethinking the Customer Experience:
This program is designed for all customer-facing people including marketing leaders, customer experience managers, marketing specialists, product managers, customer service managers and sales managers.
Download the Rethinking the Customer Brochure hereContact: Kari Mueller American Marketing Association
, 312-542-9000, kmueller@ama.org